Tony Hsieh
Starting Zappos – the company culture…
This is a video from Le Web 2009
Trust & Transparency
Trust.SalesForce.com
If you want to do business with someone online then Trust is a major conversion issue…
SalesForce.com have recognized this and have focused on trying to bring transparency to their offering, showing us their maintenance schedule and their system uptime etc. Have a look at it over on trust.salesforce.com